Working with a brand as prestigious as Flexfit was a great experience and gave me a chance to expand my portfolio in health & wellbeing photography.
The client brief asked that the photos depict the products in use whilst the models did a variety of activities from skateboarding, hiking, golf and other outdoor, sporty activities that were in keeping with the brand guidelines.
As well as showing these products to be practical and sporty, the client also wanted a rather cool, contemporary look which appealed to a younger market, so I tried to encapsulate this by getting the models to pose in many different ways, as well as shooting in angles that gave the images that edge.
Ultimately, Flexfit were extremely happy with the results and I hope to do more commercial shoots for them in the future.
