A Stunning UK-Wide Campaign Showcasing the Charm of Chester
It’s not every day that your work gets featured on billboards, the London Underground, bus stops, and even digital platforms all across the UK! So, when I had the opportunity to showcase my very own city, Chester, through an exciting campaign, I knew I had to make every shot count.
The Campaign at a Glance
This project took me on an incredible journey across Chester City, Delamere Forest, Chester Zoo, and Cheshire Oaks, all in pursuit of the perfect light ☀️ and those incredible, killer moments that would bring this campaign to life.
The goal? To capture the very essence of Chester—a city with history, charm, and a blend of modernity and nature. The results? A collection of striking images that highlight why Chester is the perfect place for a break
The Process Behind the Lens
Every campaign starts with a vision, but the real magic happens when you put that vision into action. Here’s how we brought Chester to life:
1. Planning the Perfect Shoot
Photographing Chester wasn’t just about snapping shots—it was about timing, preparation, and precision. Before heading out, I considered:
- Crowd Levels: Would the locations be busy? Sometimes, a bustling crowd can add life to an image, but other times, it can take away from the story.
- Lenses: Which lens would bring out the best in each location? From wide-angle shots of Chester’s historic streets to telephoto views of wildlife at Chester Zoo, each lens served a purpose.
- Lighting: Natural light can make or break a photo. I kept a close eye on the weather to ensure we caught Chester in its best light.
- Routes and Equipment: Knowing the layout of each location and packing the right gear was essential for efficiency and creativity.
2. The Shoot: Chasing the Light
From the cobbled streets of Chester’s city center to the greenery of Delamere Forest, every location presented its own unique challenges and opportunities. We were constantly on the move, chasing that golden hour glow, braving early mornings, and working around the busy schedules of bustling tourist spots.
3. The Edit: Fine-Tuning Perfection
Once the shoot was complete, the real work began. Post-processing was all about enhancing the natural beauty of Chester while staying true to its authentic charm. Every adjustment, from color grading to sharpening, was carefully done to ensure the final images popped in every setting—whether on a billboard or a digital ad.
Highlights of the Campaign
Here are a few standout moments from this amazing campaign:
- Chester City: Capturing the iconic Eastgate Clock at sunrise with the streets nearly empty—a rare and magical moment.
- Delamere Forest: The golden light filtering through the trees gave the forest an ethereal look that was perfect for our outdoor shots.
- Chester Zoo: Photographing the animals in their naturalistic habitats was a joy. The trick was patience and timing to capture those candid moments.
- Cheshire Oaks: The vibrant atmosphere of this shopping destination made for dynamic and colorful images that balanced the campaign beautifully.
Why This Campaign Matters
This project wasn’t just about pretty pictures—it was about celebrating Chester and sharing its beauty with the rest of the UK. From its historical landmarks to its modern attractions, Chester has something for everyone, and I’m so proud to have been part of a campaign that showcases its magic.
From concept to execution, this campaign was a dream come true. It was a chance to showcase the city I love and put my skills as a photographer to the test—on a national stage!
I hope these images inspire you to visit Chester, explore its charm, and create your own moments in this beautiful city.
Keep your eyes peeled for more exciting projects and behind-the-scenes stories! In the meantime, let me know in the comments: What’s your favorite part of Chester?
📸 Follow me on Instagram for more behind-the-scenes shots and updates on future campaigns!
