We love to see our work in print!
Its so exciting to create imagery that exists in tangible form, whether it’s on a billboards, in a book, on a gallery wall, a magazine adorning our coffee tables.
In the world where digital format dominates the field having a product that you can physically interact with is a beautiful thing. The feel of paper, the smell of ink, the visual design engages people in a different way. Research confirms that paper elicits more emotions than digital mediums conveying the same information.
So let’s look at some of the reasons why you might want to consider photographic prints:
1. As a business, printed materials can create engagement between the customer and the brand. By providing interesting articles to read, special offers or amusing copy there is the opportunity to provide a connection between the reader and the product that can lead to brand awareness and sales.
2. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. They can be passed on to friends or colleagues, maximising the reach of your campaign, giving it a sense of authenticity.
3. Print media offers the chance to link paper with online content, including the use of a QR code or referral to a website for more information or to make an online order.
4. xA beautiful print is eye catching and it creates credibility. Investing in printed material, signals to customers that you are serious about your business and that you offer a worthwhile product or service.
As humans we are very visual and imagery appeals to us in almost a subconscious way. Part of the power of print is the emotional connection people have to the physical. Privately, we love having a memory of events in our lives, having a connection to our friends and family through seeing images of them around our homes.
What better way to do that than having beautiful prints on the wall or in a glossy photo album to leaf through?
Print leaves a deeper footprint on the brain, and helps us to truly comprehend and connect with the information. Printing a photograph is a deliberate act of curation, a value judgment that acknowledges the image as a timeless piece of art.
