As creative individuals, we sometimes forget that not everyone sees the world as we do and the same goes for you and your client.
Understanding and executing a brief can be tricky. If you’re not careful, the whole thing could unravel as important details are missed or interpretations become askew when we assume everyone is on the same page.
Not every client is going to understand the difference between what they want to achieve and what is possible, so it is your job is to fill that gap.
– Give clear guidelines as to what is expected from you and what you expect from your client.
– Make sure you are corresponding with the right people. Get direct contact details to confirm any uncertainties.
– Test shot and location scouts. These are so important for your own peace of mind and the success of the shoot. If anything unexpected comes up you have time to fix it.
– Be assertive in your execution. If something isn’t working, change it and your confidence in your field will put the client at ease.
– Create a mood board or selection of images for your client so they can visualise the outcome.
Just as you many not know anything about your client’s business, they probably don’t know anything about yours. So go and learn about your client, and your client’s clients. Google it. Find out what they do and who uses them. The more information you have under your belt, the better equipped you will be to deal with the situation.
Avoid any unnecessary set backs or communication errors by being clear and precise. Be thorough and don’t assume your client has done this before. If you have to walk them through it then do so.
Good communication means a happy client. And a happy client means a happy photographer.