Planning for the year ahead- how imagery can help promote your business.
There are now a multitude of social media and online avenues for you to exploit when marketing yourself and your business. Each with their own characteristics that can help lead to potential business coming your way. The images you use will inevitably create more interest in your business and can have a big impact on how you or your products are perceived.
Linked In is a professional platform for individuals to network with others in similar fields of interest and can also be a method of contact for job vacancies. A bit like a CV, you want your profile to be professional but one that also shows your personality in the best light. Find a fab shot of yourself or your product. Show everyone who you are and what you do.
Now we all know Facebook can be a risky way of combining business with pleasure. No potential client wants to see your boozy karaoke from last Saturday. However, it is a way of reflecting your personal style and be a more fun and outgoing means of promoting yourself and your business. Post images and updates of your latest work. Show everyone what your getting up to and how amazing your product is!
Create a fab website. This will solely focus on you and the product you are selling. Get straight to the point and show plenty of great imagery, as this will really grab your audience.
Blogging is a great way of promoting yourself without feeling limited to talking solely about your business. It is a relaxed way of exploring other subject matters that may relate back to your product in some way. Or if you simply have a great idea you want to talk about, do it! You never know who could be reading. Always include a hero image to go with your article as this will add context and give it that extra je ne sais quoi.
Get inspired. Pinterest and Instagram are great visual stimuli that can help you to develop your own ideas and push your business forwards. Brainstorm. Screen shot. What ever you need to do to get those creative juices flowing. Keeping visual cues as references is a smart way of making sure you never forget that million-dollar idea.
A picture speaks a thousand words. Prospective clients with be grateful for some insight into you and your product so be brave, get snapping and put yourself out there!